Therapy Home Care Services
Healthcare, and specifically Therapy Staffing in our case continues to be a great growth industry. Our third year in business saw many new challenges and also plenty of growth. We are learning where to grow, and how to say no to some new business opportunities if they don’t fit our focus. We continue to hire where necessary and have also expanded our marketing efforts in order to increase both industry and consumer awareness of what we offer.
Home Healthcare
During the last year of doing business with Home Health agencies (we provide the therapists to complement their nursing efforts, primarily with Medicare patients) we have become more established with many of these agencies. In our opinion, good communication at this level has translated into better patient care. We have also advised an agency on a change in clinical software and helped two new agencies with their efforts to pass the stringent CA Medicare tests in order for them to start seeing clients.
Workers Comp – Post Surgical Recovery
Our Workers Comp business continues to grow and is now officially one year old. This business involves us working with younger patients who generally are post-surgical.
Private Pay Clients
Our Private Client business, which was our original market three years ago is still giving us great satisfaction. Our therapists have worked with many of these clients since our inception. The opportunity to work long-term with patients (rather than for 2-4 weeks typical of insurance patients) is very rewarding and many great therapist/client relationships have been born.
Hiring New Therapists
Our greatest challenge as a business is currently the hiring of new therapists. There is great demand in the Bay Area for therapists from Hospitals, Skilled Nursing Facilities and also agencies such as ourselves. We have had good success finding therapists in both San Jose and San Francisco, of late, but still need more. Our greatest source of new therapist referrals are from our current list of therapists. We offer a referral bonus and a have just initiated a sign-on bonus.
Marketing Campaigns
Our marketing efforts are now expanding to include on-line banner ads and paid advertising at the Google search level. With this initiative, we are looking for more private clients in the Hillsborough, Woodside, Portola Valley, Palo Alto and Menlo Park areas. It is something that is new to us at the Company. We will see how it works out.
Making a Positive Difference in Therapy Home Care Services
We continue to work hard growing the Company, increasing our mindshare in the industry and making a difference to people’s health. Please look out for our twice monthly Blog, and visit our site to read our past Blog offerings.
